![]() ![]() “This movie is a celebration that we’ve been building toward for the past 10 years,” said Mindy Hamilton, Marvel’s SVP of Global Partnerships & Marketing.“We feel fortunate to have partnered with brands who share that excitement, and it’s been an incredibly rewarding experience to see their creative visions come to life.” Given that this is the franchise’s third film, their typical promo partners are doubling down on their overall support - no doubt because they know it will be a success. RELATED – New Avengers: Infinity War Poster May Reveal Which Stone Thanos Will Nab Next It’s likely that the $80 million Guardians push is more in line with typical Marvel. However, it’s worth noting that that film was a co-production with Sony, and it’s likely Sony had a hand in spending that much money. Given that they were able to near that total with Spider-Man: Homecoming, it’s a bit less crazy-sounding. ![]() With that in mind, it’s $150 million push doesn’t sound too impressive. Plus, given its reported budget of $300 million, it’s a little important that they ensure that audiences know about it.īut just how much are they throwing into it? According to Deadline, when taking into account partnerships with Coca-Cola, Quicken Loans, and Infiniti, the estimated media value in its marketing push is north of $150 million.įor comparison, last year, Spider-Man: Homecoming‘s media goods amounted to $140 million, and Guardians of the Galaxy Vol. This is, after all, a film that has dozens of characters - a film that the past 18 have all led up to. It shouldn’t come as a big surprise that Marvel Studios is putting a lot of money into Avengers: Infinity War. ![]()
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